OUR WORK FOR

RecruitMyMom Blog

Digital Butterfly rebuilt the structure and design for the blog for South Africa’s top recruitment platform for working mothers, RecruitMyMom, as well as defining a complete style guide to create uniformity in the look and feel of the brand for cohesion across all web platforms. 

Brand Style Guide

Design

Drawing inspiration from the existing logo of the brand, Digital Butterfly created a Brand Style Guide to cement a signature look for the brand to ensure cohesion and uniformity across all online presences. 

Recruit My Mom Style Guide

SEO

Analytics and Tracking

Search Engine Optimisation to track user data, demographics and other key metrics.

Ads

Blog

Writing

Digital Butterfly composed and wrote content for the RecruitMyMom blog, with a particular focus on keywords, relevance and writing copy specifically for SEO. 

 

Design & Build

We rebuilt the blog section of the RecruitMyMom website to boost SEO and create a unique look and feel to enhance user engagement.

Recruit My Mom

Web Elements

Banners & Media

We designed and created responsive templates for a professional, clean uniform look across all web presences, using brand colours and fonts with appropriate stock imagery to represent the values and ethos of the brand.

Brand infographics were created to highlight key messaging.

Infographics

Consolidation of complex data results from a 2017 survey of 1045 test subjects into a cohesive, eye-catching and easy-to-interpret infographic. 

Other Infographics

Icons

SOCIAL MEDIA

Media

We created templates for a professional, clean uniform look across all web presences, using brand colours and fonts with appropriate stock imagery to represent the values and ethos of the brand.

Online Community Management

Active engagement with online communities to ensure return visits, reciprocal engagement and confidence in the brand.

social media strategy

Design & Build

Grid creation, content writing and captioning to ensure engagement: likes, comments & shares.

Email Content

Content Editing and Writing

Drawing inspiration from the existing logo of the brand, Digital Butterfly created a Brand Style Guide to cement a signature look for the brand to ensure cohesion and uniformity across all online presences. 

Drip Campaigns

Design and implementation of emailer “drip campaigns” to be sent periodically to new subscriber signups in various categories. 

Email Campaigns

Content and Imagery

Design and creation of highlight imagery for use in email campaigns