Digital Butterfly rebuilt the structure and design for the blog for South Africa’s top recruitment platform for working mothers, RecruitMyMom, as well as defining a complete style guide to create uniformity in the look and feel of the brand for cohesion across all web platforms.
Design
Drawing inspiration from the existing logo of the brand, Digital Butterfly created a Brand Style Guide to cement a signature look for the brand to ensure cohesion and uniformity across all online presences.
Analytics and Tracking
Search Engine Optimisation to track user data, demographics and other key metrics.
Writing
Digital Butterfly composed and wrote content for the RecruitMyMom blog, with a particular focus on keywords, relevance and writing copy specifically for SEO.
Design & Build
We rebuilt the blog section of the RecruitMyMom website to boost SEO and create a unique look and feel to enhance user engagement.
Banners & Media
We designed and created responsive templates for a professional, clean uniform look across all web presences, using brand colours and fonts with appropriate stock imagery to represent the values and ethos of the brand.
Brand infographics were created to highlight key messaging.
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SOCIAL MEDIA
Media
We created templates for a professional, clean uniform look across all web presences, using brand colours and fonts with appropriate stock imagery to represent the values and ethos of the brand.
Online Community Management
Active engagement with online communities to ensure return visits, reciprocal engagement and confidence in the brand.
social media strategy
Design & Build
Grid creation, content writing and captioning to ensure engagement: likes, comments & shares.
Email Content
Content Editing and Writing
Drawing inspiration from the existing logo of the brand, Digital Butterfly created a Brand Style Guide to cement a signature look for the brand to ensure cohesion and uniformity across all online presences.
Drip Campaigns
Design and implementation of emailer “drip campaigns” to be sent periodically to new subscriber signups in various categories.
Email Campaigns
Content and Imagery
Design and creation of highlight imagery for use in email campaigns
